The Master in Social Design is one of four master programmes at the Design Academy Eindhoven. Established in 2010, this two-year masters is structured around intensive workshops and mentoring sessions with design tutors, alongside presentations by guest critics and lecturers. At the end of the first year, students develop a research question that will inform their second-year thesis work and graduation project. The Master in Social Design recognizes the increasing importance of the social dimension in the making of relevant design projects for our day and age, and promotes a holistic understanding of the discipline aligned with our contemporary times.
“To me, good design means that a product has a technological part, an economical part and a social-cultural-societal part. Due to development in our society, economic logic took over and the technological effects are enormous and very disruptive. Therefore we have to emphasize social issues and values that have been neglected. We don’t do it for the economical system but for ourselves, for our own lives. At the very beginning of design was the motivation to improve life.”
– Jan Boelen, Head of Social Design Department